HP's Strategy and Operations under Carly Fiorina and Mark Hurd
	
  		
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Case Details:
  
Case Code : LDEN042  
Case Length : 19 Pages  
Period : 1999-2006  
Pub Date : 2006  
Teaching Note : Available  
Organization : Hewlett Packard Company Industry : Computers and Information 
Technology  
Countries : USA 
 
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			Excerpts
			Carly Fiorina
	
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Carleton Fiorina was born in September 1954, in Austin, Texas. Her father was a 
professor of law and changed jobs very often. Consequently, Fiorina attended 
five different schools in England, Ghana and the US. Fiorina completed her BA in 
medieval history and philosophy from Stanford University in 1976. After that, 
she joined the law school at the University of California, Los Angeles. However, 
after a semester she discontinued her legal education. Later on, she received 
her postgraduate degree in business administration from Maryland University in 
1980 and another postgraduate degree in Management from the Massachusetts 
Institute of Technology in 1988. Fiorina joined AT&T as a sales representative 
in 1980. 
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 With her strong sales and marketing abilities, she began to climb the career 
	ladder at the company at a brisk pace. Fiorina's main achievement at AT&T 
	was in leading the successful spin-off of AT&T's telecommunication and 
	networking equipment business into Lucent Technologies Inc. (Lucent). After 
	this, she became the president of Lucent's consumer products business. At 
	Lucent, Fiorina was credited with creating a new image for the company and 
	for successfully conducting the company's IPO...  
	
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		Mark Hurd
		
	Mark Hurd was born in New York City in 1957. He was a good tennis player and 
	won a tennis scholarship to Baylor University, from where he received a 
	bachelors degree in business administration in 1979. Hurd had also spent 
	some time playing professional tennis. Hurd joined NCR Corp. (NCR) in 1980 
	as a fresh graduate. At NCR, Hurd became known for his excellent operational 
	skills. In 1999, Hurd was promoted as the chief operating officer of 
	Teradata, the data warehousing division of NCR. Hurd was credited with 
	having increased the revenues of this division by almost 36 percent during 
	his tenure...  | 		
	 
 
Exhibits
			Exhibit IA: Quarterly Financial Results of HP 
			from 2004 to 2006 
			Exhibit IB: HP's Revenues from 1998 to 2005 (Year Ending October 
			31st) 
			Exhibit II: HP's Share Price Movement from 1997 to 2006 
			Exhibit III: The HP Way  
			Exhibit IV: HP's Revenues from Various Business Segments from 1999 
			to 2005 (Year Ended October 31st)  
			Exhibit V: The Rules of the Garage 
			
			
 
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