HP's Strategy and Operations under Carly Fiorina and Mark Hurd
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Case Details:
Case Code : LDEN042
Case Length : 19 Pages
Period : 1999-2006
Pub Date : 2006
Teaching Note : Available
Organization : Hewlett Packard Company Industry : Computers and Information
Technology
Countries : USA
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Excerpts
Carly Fiorina
Carleton Fiorina was born in September 1954, in Austin, Texas. Her father was a
professor of law and changed jobs very often. Consequently, Fiorina attended
five different schools in England, Ghana and the US. Fiorina completed her BA in
medieval history and philosophy from Stanford University in 1976. After that,
she joined the law school at the University of California, Los Angeles. However,
after a semester she discontinued her legal education. Later on, she received
her postgraduate degree in business administration from Maryland University in
1980 and another postgraduate degree in Management from the Massachusetts
Institute of Technology in 1988. Fiorina joined AT&T as a sales representative
in 1980.
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With her strong sales and marketing abilities, she began to climb the career
ladder at the company at a brisk pace. Fiorina's main achievement at AT&T
was in leading the successful spin-off of AT&T's telecommunication and
networking equipment business into Lucent Technologies Inc. (Lucent). After
this, she became the president of Lucent's consumer products business. At
Lucent, Fiorina was credited with creating a new image for the company and
for successfully conducting the company's IPO...
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Mark Hurd
Mark Hurd was born in New York City in 1957. He was a good tennis player and
won a tennis scholarship to Baylor University, from where he received a
bachelors degree in business administration in 1979. Hurd had also spent
some time playing professional tennis. Hurd joined NCR Corp. (NCR) in 1980
as a fresh graduate. At NCR, Hurd became known for his excellent operational
skills. In 1999, Hurd was promoted as the chief operating officer of
Teradata, the data warehousing division of NCR. Hurd was credited with
having increased the revenues of this division by almost 36 percent during
his tenure... |
Exhibits
Exhibit IA: Quarterly Financial Results of HP
from 2004 to 2006
Exhibit IB: HP's Revenues from 1998 to 2005 (Year Ending October
31st)
Exhibit II: HP's Share Price Movement from 1997 to 2006
Exhibit III: The HP Way
Exhibit IV: HP's Revenues from Various Business Segments from 1999
to 2005 (Year Ended October 31st)
Exhibit V: The Rules of the Garage
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